Public Speaking Testimonials
“James delivered an informative, entertaining and well structured class on the art of planning, structuring and writing sales letters. He engaged the audience with charm, knowledge, and with charisma. His interactive storytelling technique was amazing and inspired us all.
Thanks to him, the evening was a brilliant affair. This Creative Copywriter definitely redefined how the group relates to the written word and spoken word in the sales and marketing arena.”
"Just because we all like to think of ourselves as literate, doesn't necessarily mean that we can write the best sales copy. James has an uncanny knack of explaining the "science" behind a well composed sales letter and keeping it simple. If your sales copy isn't pulling the response that you need, I suggest you get James onto your team fast!”
“James Pogson delivers the power of words that sell with impeccable timing and dramatic impact and it’s amazing to watch people’s heads all nodding at the same time!
If you’re considering any verbal or written communication with your prospective clients then contact James immediately to make sure what you say makes sense and give yourself the best chance to promote your business!”
Gary Lennon, Director - Ideas 2 Reality, Stourbridge
www.ideas2reality.co.uk
"Write Ways To Sell" is excellent info-tainment. James provides very crisp and clear information on how the written word can help you sell your business. Very entertaining and engaging by the way James presents and takes the audience along his journey of selling words. You don't want to miss a word!”
Thera Tolner, Sky Coaching & Consulting Ltd.
"James supplied us with an hour of witty and uncomfortably accurate examples of how not to present your products and service on the written page.
He turns his true life experiences into an entertaining talk of the misconceptions of both writer and reader of promotional material.
This is worth an hour of anyone's time."
Peter Kemp, Chairman - UK IT Association,
www.ukita.co.uk
"James is a great talent both on and off stage and never fails to assist people in understanding the simple (albeit not necessarily easy!) keys to writing. Always great fun, always great value - it's a pleasure to know him."
Peter Roper - International Speaker, Facilitator and Author, Worcester.
www.peterroper.com
"James Pogson's 'Write On' was one of the best showcases I have seen during my PSA involvement - voice, pace, audience interaction, use of props and message are just the first 5 elements with impact that spring to mind. An extremely good showcase."
Mike Pagan - Chair, The Professional Speakers Association -
www.mikepagan.com
"James' workshop "Write Ways to Communicate" provided participants with a number of practical, effective tools to help prepare written communications, illustrated by solid examples and entertaining anecdotes. The content was delivered in an engaging and thoughtful way, and James was extremely responsive to the needs of his audience.
Writing effective publicity material is something that our award winners often struggle with, and James left the group full of confidence and enthusiasm."
Gideon Lyons, Ventures Development Manager, UnLtd -
www.UnLtd.org.uk
“The talk you gave at the recent UnLtd Awards meeting was particularly helpful in enabling me to re-think my stance on the selling of my "Wheel-Link" product, in that I was able to identify the real need for the product from the customer point of view rather than being so optimistic about the actual product itself.
It was the benefit to any future purchaser which I had not concentrated on sufficiently, and in doing this now it has revealed not only many more otherwise overlooked benefits but also helped me in choosing a more relevant name for the product which hopefully will be seen by my future intended purchasers as being more relevant and desirable to purchase.
I have MS (my memory is affected) but I shall not quickly forget your talk which I found enjoyable and very helpful. Actually I come from a Professional Sales background and having been to many such meetings, I had not gathered so much from one meeting in such a little time. Many thanks.”
Mike Spencer, Social Entrepreneur - Hagley
www.ablequip.com
"The response to James' workshop "Write Ways to Promote Your Project" from our Level 1 Award Winners was very positive, with many of these social entrepreneurs feeling inspired and focussed. We have agreed with James that he become our preferred supplier of training for award winners on our organisation."
Parminder Singh Jutla, Regional Development Manager. UnLtd.
www.UnLtd.org.uk
