Copywriting Testimonials
“I would recommend James Pogson to rewrite the material of any company that intends to use any point of sale goods to promote their business.”
Stew Evans, Regional Partner, Business Referral Exchange,
www.brenet.co.uk
“We commissioned James to write the copy for our web site. The copy was to replace the twelve month old copy that was on the original web site. We have changed our delivery style and approach dramatically in twelve months and we wanted the new copy and web site to represent our new ethos.
As specialist training providers working with communication and conflict management our training style is very different to the norm. This was the challenge we faced, how to communicate our unique process and the benefits in our marketing material.
Prior to contacting James we had had several stabs at writing the copy ourselves, involved several other colleagues to proof and edit and tried to copy other peoples style, what ever we came up with it never felt right or hit the spot. Eventually we came to the conclusion that we should stick to what we do best and for a wise investment get an expert to do what he does best.
We deal with people, writing copy is an art and a very specialised skill we needed to buy in. We talked through the essence of the message we wished to convey, provided a few notes and left James to work his magic. James was thoroughly professional, we agreed dead-lines and he stuck to them.
One of the aspects of James's work that we were most impressed with was his response to our comments and feedback on the first draft. Rather than taking his bat and ball home, he accommodated the points we raised, listened well and edited the copy with great skill to fine tune the end result.
The copy has life, punch and a marketing professional tone. When we first received the copy it leapt off the page and we just knew that we had made the right decision.
Thank you James for your excellent service we would not hesitate to recommend you to others and we will be using you for all our marketing material in the future.”
“James has the ability to put into words what we would all give our high teeth to do but are unable to achieve. The simplicity of his words give you exactly what you want to say and the way you want to say it. His ability with words is brilliant, thank you James.”
www.passingmoments.co.uk
“James Pogson has given my company Paul Adams Associates invaluable advice relating to advertising material used in my information packs which are sent to my clients.
His expertise provided me with great ideas for my advertising campaign relating to other areas of my business and would have no hesitation in recommending his services and using them again in the future.”
Paul Adams - Paul Adams Associates,
www.pauladamsassociates.co.uk
“James put together our Sales letter in March 2005 and not just gave us something that was powerful enough for us to receive contracts worth a lot of money, but something which defines us as people see us.
It isn't about what you want from the letter it's what your potential clients who are reading it will benefit from reading will get.
He also talked us through adding new meanings to the business to give added value in the work we do and how to make the most of that potential. I could say a whole lot more about James but then it’s up to you to discover how talented he really is.”
Paul Spicer, LNP Sound, Sutton Coldfield,
www.lnpsound.com
"I knew what I wanted my brochure to say, but struggled to construct the right message for my intended audience. James listened to my concerns, came up with creative and constructive solutions and delivered the type of copy that literally leaps off the page.
I was very impressed with his knowledge, understanding and ability to connect with the services I ultimately provide for my clients. I wouldn't hesitate to recommend his services."
Angela Henry, Henry-Browne Solicitors, Acocks Green,
www.henry-browne.co.uk
“James Pogson makes the average piece of written material come alive. He makes the complicated sound simple and the simple sound amazing.
If you are lucky enough to hear him speak on the subject of creative writing you will never forget it. He comes alive and inspires you to make your own written material read better.
He at times seems to be a one man ideas factory and his creative mind effortlessly turns the bland into the beautiful. As if that was not enough, he is also a really nice bloke.
He goes the extra mile to enable clients to understand why he is doing what he does and offers superb value. I commend him and his services to you.”
David Hyner, Stretch Development Ltd, Staffordshire .
www.stretchdevelopment.co.uk
"James has done an exemplary job on both our brochure and web site copy. He took on board the comments that were discussed in our initial meeting - took our ideas and converted them into persuasive propositions for our potential clients.
His wording and ideas are backed by simplicity and understanding. His is a real talent. He raised the level of awareness of our company dramatically and we haven't looked back since.
I can thoroughly recommend James and his services. He's the greatest guy and I recommend his services to clients again and again."
Andrew Clarke, Eagle Web Solutions, Bromsgrove.
www.eaglewebs.co.uk
"The greatest strength that James brought to our team was the ability to look at what makes us truly unique from different perspectives.
The process distilled what makes Solvetech unique and remarkable and helped enormously in building our brand."
Peter Ridgway-Davies, Solvetech Limited,
www.solvetech.biz
"When I decided as part of my marketing activity to put together a personal profile, I thought that I could do the job. I didn't realise how difficult this could be.
When I approached James - who I chose based on his reputation - I thought he would just take my effort and revamp it. However, there is a lot more to it than that. James spent considerable time learning about my business, my values and my beliefs, before turning them into a comprehensive overview of ME rather than 100% focus on my business.
The feedback I have received when presenting the profile to clients and contacts has been very positive and I would not hesitate to recommend James and use him again in the future. 100% Professional."
Simon Baldwin, Independent Financial Adviser, Park Row,
www.parkrow.co.uk
"The Memorial Care Company has without doubt received excellent copy written work and an outstanding level of service from James Pogson. He does exactly what it says "on his tin" - in fact, he has exceeded expectation in our case.
Our business deals with people who are at all stages of the grieving process and people who have to get on with the business of living life after the passing of a loved one and so we have to be able to communicate using a variety of mediums which have to be appropriate for the individuals concerned.
The Memorial Care Company is genuinely passionate about what it does but how do you get this across when the subject matter is so emotive? You call James Pogson!
This is what happened to us and we are looking forward with more confidence about what we have to say and how to go about saying it.
We have employed James' services for many items, e.g - website, brochures, etc and we would not hesitate to recommend his brand of magic to any other business or individual because what he has achieved for us is absolutely amazing!
Thank you, Thank you James, for all of your excellent work - but as much for your friendship, kindness and consideration throughout our time working together - we look forward to future projects."
Clive & Louise Taylor, The Memorial Care Company,
www.thememorialcarecompany.co.uk
"James turns your words from gobble-de-Goop to flowing prose. It's as simple as that.
I write the way I speak which works! But when you need articles for your business, or copy for a brochure, or copy for your website - it doesn't.
Outsourcing your non-core skills to experts is how small businesses survive and grow - James is an expert at making words work for you.
So I ask you, why would you try and do it yourself when there are experts happy and willing to do it all for you! Give James a call, it won't hurt!"
Mike Pagan, Professional Speaker & Business Consultant,
www.mikepagan.com
"In the Charity, we have a lot of information that relates to the policy, procedures and general information. When handing over a mass of information to James, it was truly a case of the words coming alive to say what we wanted to say.
Our website is now up and running and the information on there is very user friendly. We will be working with James to further enhance the information that we develop for the general public to access.
Brilliant job, well done. We at Parents And Children Together would thoroughly recommend James for his very professional approach to the work and the way in which he was able to deliver what we wanted."
Omisona Fasina, Founder & Manager of PACT, Ladywood,
www.pactglobal.org
"Like most businesses, I like to think mine is different. I've been told it is and that I am. The next logical step was for me to actively promote who I was and what I did. But I'm not exactly your conventional businessperson.
I knew what I wanted to say, but didn't quite know how to put it across in my promotional literature. Whatever the outcome, it had to sound and feel like me - it had to be a true representation of my personal 'brand' and character.
I sat down with James Pogson and he listened to my concerns. We spoke, we laughed - he made notes and a few suggestions. He listened to what I was saying - really listened - and quickly caught on to the style and tone I wanted to incorporate.
The result - it's me! The sales and marketing literature really sounds like me. It's true and I love it. So does everyone else.
Thanks James - you've captured 'The Onion' perfectly. You know we'll be working together again and hopefully for a very long time."
Heather Bradley, Professional Inspirational Speaker & Natural Networker, Staffordshire.
www.oniontalks.com
"I gave James a challenge, taking him into a new world which he was not familiar with. However, his promise was to create copy to match the experiences I create through my design work.
James has achieved copy, taking this into a simple but powerful formula that I have started using in my Corporate Communication. A fresh and objective look at a new subject can produce amazing results!"
Gaelle Roche, Professional Artist,
www.gaelle.co.uk
"I was very worried about taking on the services of a Copywriter because I didn't think someone else could write about what I do, but James spent some time taking an interest, asking some great questions and really understanding what I do. This really paid off because through the copy he wrote for my website and my brochure you can see he understood my business.
I would definitely recommend James. Not only is he very good at what he does, he is also a very friendly guy who is very easy to talk to and makes the whole process seem like a leisurely chat with a friend!"
www.frontier-mail.co.uk
