Copywriting Cases Studies
INCITE WITHIN SIGHT TRAINING COMPANY (Communication): Concept Documentation and Profile
The Situation
- No online presence – a desire to produce the company’s training concept and approach in writing.
- Expand existing client base and enhance their profile to distinguish themselves from competitors who are perceived to conduct similar work.
The Solution
- Clear, concise definition of working practice on website, with a call to action on each page.
- Training concept split onto separate pages so that the reader isn’t confused by too much information.
- Web copy written for the benefit of the reader – therefore not just promoting the features of the training packages.
The Approach
- Detailed discussion with Trainers to develop Company narrative
- Collated Trainer written material highlighting their training, experience and approach.
- Testimonials scrutinised and selected to best suit website
- Training techniques and procedures bullet pointed as it takes 20% longer to read online copy as opposed to offline.
The Benefits
- Company able to actively promote itself without having to explain the concept and methodology face to face.
- Training profile significantly increased – differentiating itself from companies who claim to deliver training around communication.
ETHICAL FIRST: CONSULTANCY SERVICE: Reaffirm status in the market
The Situation
- Founder of Consultancy prominent spokesperson in his field
- Well respected client list
- No company presence on the internet
- Competitors trained by the Consultant websites
- Consultant actively in the field
The Solution
- Use Consultant’s prominence in the field to promote the company online
- Actively promote the Consultancy Service
- Reinforce working practice by highlighting the Gangmaster Licencing act 2004.
- Produce copy loaded with benefits for the reader
- Implemented team based measures to drive improvement
The Approach
- Developed clear project specification
- Examined Labour provision regulations
- Assessed competitor’s websites and decided to keep the copy clean, uncomplicated.
- Different subject approached on separate pages to that the reader could direct themselves where they saw fit.
The Benefits
- Highly visible web presence.
- Company established as number one in its field in the
- Decrease in time spent over the phone communicating the company’s ethos and present client list.
Contact:
PASSING MOMENTS : BEREAVEMENT ORGANISATION: Service Promotion
The Situation
- New business with unique selling proposition.
- New concept, looking for support and associates.
- Business based on personal circumstances and looking to promote services by targeting families and the over 50s
The Solution
- Produce an article aimed at women’s and family magazines to highlight the administrative p
The Approach
- Research into the bereavement process
- Draw upon the business owner’s personal experience to deliver an article that was honest, heartfelt and offered practical solutions for the reader and a call to action.
The Benefits
- Article went into magazines in
Associates such as Will Writers and Solicitors have endorsed the company and the Bereavement Pack.
